MOST FL is a social norms marketing campaign that addresses the issue of youth drug and alcohol use in our community.
For years, communities have focused their efforts on trying to fix the “problem” of youth drug and alcohol use with modest results. The goal of MOST FL is to focus on what’s RIGHT with our youth and community. By focusing on identifying and changing misperceptions, we can begin to notice the ways in which our own perceptions are skewed.
For example, MOST youth at Forest Lake Area High report making good choices regarding drug and alcohol use. The perception among youth (and many adults), however, is that most youth are drinking alcohol or using drugs. When we challenge this perception with facts, it empowers youth to become part of the majority – they feel less pressure to conform to negative social norms because they know MOST youth are making good choices.